Barbara’s, maker of cereals and snacks made from wholesome ingredients, released findings from its 2017 Breakfast Survey exposing surprising trends about the school morning breakfast habits of families across the nation. The survey, which was conducted with more than 1,000 parents nationwide, found that one in every five children go without breakfast at least once per week, with 38 percent of parents saying this is due to lack of time and hectic mornings. The number of kids who skip breakfast at least once per week surges to 50 percent for those who typically eat on-the-go or in the car, demonstrating a direct correlation between eating breakfast on-the-go and poor nutrition in the morning.
Barbara’s 2017 Breakfast Survey also showed that parents are concerned about sugar content in their children’s breakfast foods (36 percent), but when they must choose between a better-for-you breakfast and something their children will actually eat, they’ll chose the less nutritious option. Subsequently, the survey found 77 percent of respondents wish their kids ate healthier breakfasts on school mornings, noting taste and time as the biggest barriers preventing their children from eating “healthy” on school mornings.
“Breakfast is the most important meal of the day, and with the hustle and bustle of back-to-school we wanted to dig deeper and uncover the real challenges families are facing to make sure kids start their days with the best nutrition possible,” said Tim Kenny, Director of Marketing at Barbara’s. “A nutritious start to the day with whole grains and lower sugar content is critical to help them maintain focus and energy. We know kids who eat a healthy breakfast perform better in school and eat healthier throughout the day. We hope these insights raise awareness about the struggles many families are facing on school mornings, while giving parents a better understanding of what they can do to provide healthier breakfasts for their children.”
Additional findings from Barbara’s 2017 Breakfast Survey include:
- 23 percent of kids who eat breakfast on-the-go or in the car drink regular or diet soda with breakfast.
- 69 percent of parents say taste and whether their children will actually eat a breakfast item are important when making decisions about their child’s breakfast.
- 71 percent of children drink fruit juice for breakfast on school days.
- 95 percent of children eat cereal for breakfast on school days.
In light of the survey results, Barbara’s partnered with Frances Largeman Roth, RDN, nutrition expert and mom of three, to provide Five Better Breakfast Tips to help parents give their kids the most nutritious breakfast possible, and ensure they actually eat this most important meal of the day. The tips include time-saving solutions for morning meal prep, nutritious shortcuts and more to help families set healthy morning breakfast habits.
- Breakfast Time over Screen Time – Mornings are hectic, especially at the beginning of the school year, before everyone has settled into their schedules. Make it clear to your kids that breakfast time needs to come before they turn on the TV or play with their phone.
- Better Breakfasts – Barbara’s Breakfast Survey revealed that juice and cereal are the most common breakfast foods on school days: 71% of children drink fruit juice and 95% of children eat cereal. Clearly, kids love juice and cereal but you can still help them make better choices. For example, 100% fruit juice rather than “drinks” or “blends” and lower sugar cereals like Barbara’s Puffins, which are also packed with whole grains.
- Add Color! – Studies show that kids like food that’s colorful, so take the opportunity to fit in an extra serving of antioxidant and vitamin C-rich fruit–and tempt their taste buds–by offering brightly colored berries, diced apple and melon, or sliced grapes and kiwi fruit on the breakfast table.
- Streamline Set Up – Having a sit-down breakfast is much more doable if you do a little prep in advance. Set up the breakfast table the night before: Clear clutter, and set out bowls, spoons, and napkins. Then all you need to do in the morning is serve the food!
- Always Have Backup! – There are some days when you just have to grab and go! Being prepared with something easy to transport — like a piece of fruit and a granola bar.
Barbara’s was founded by a teenager with a passion for creating great-tasting food from simple, wholesome ingredients. Today the company sells cereals like Puffins and snacks in natural food and mainstream grocery stores nationwide. Barbara’s is also committed to making positive contributions to the world with donations to national and local nonprofit organizations, including the National Audubon Society’s Project Puffin and Defenders of Wildlife. For more information, please visit www.Barbaras.com or visit Barbara’s on Facebook, Twitter, Pinterest, and Instagram.